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A consumer preference study compares the effects of three different bottle desig

ID: 3365550 • Letter: A

Question

A consumer preference study compares the effects of three different bottle designs (A, B, and C) on sales of a popular fabric softener. A completely randomized design is employed. Specifically, 15 supermarkets of equal sales potential are selected, and 5 of these supermarkets are randomly assigned to each bottle design. The number of bottles sold in 24 hours at each supermarket is recorded. The data obtained are displayed in the following table.

  

The Excel output of a one-way ANOVA of the Bottle Design Study Data is shown below.

(a) Test the null hypothesis that A, B, and C are equal by setting = .05. Based on this test, can we conclude that bottle designs A, B, and C have different effects on mean daily sales? (Round your answers to 2 decimal places. Leave no cells blank - be certain to enter "0" wherever required.)

(Click to select)RejectDo not reject H0: bottle design (Click to select)doesdoes not have an impact on sales.

(b) Consider the pairwise differences B – A, C – A , and C – B. Find a point estimate of and a Tukey simultaneous 95 percent confidence interval for each pairwise difference. Interpret the results in practical terms. Which bottle design maximizes mean daily sales? (Round your answers to 2 decimal places. Negative amounts should be indicated by a minus sign.)

Bottle design (Click to select)BAC maximizes sales.

(c) Find a 95 percent confidence interval for each of the treatment means A, B, and C. Interpret these intervals. (Round your answers to 2 decimal places. Negative amounts should be indicated by a minus sign.)

Bottle Design Study Data A B C 17 29 23 18 30 24 17 33 22 14 33 23 17 31 21

Explanation / Answer

Result:

MINITAB used.

(a) Test the null hypothesis that A, B, and C are equal by setting = .05. Based on this test, can we conclude that bottle designs A, B, and C have different effects on mean daily sales? (Round your answers to 2 decimal places. Leave no cells blank - be certain to enter "0" wherever required.)

F

118.79

p-value

0.000

(Click to select)Reject: bottle design (Click to select)does have an impact on sales.

(b) Consider the pairwise differences B – A, C – A , and C – B. Find a point estimate of and a Tukey simultaneous 95 percent confidence interval for each pairwise difference. Interpret the results in practical terms. Which bottle design maximizes mean daily sales? (Round your answers to 2 decimal places. Negative amounts should be indicated by a minus sign.)

Point estimate Confidence interval

BA: , [, ]

CA: , [, ]

CB: , [, ]

Difference
of Levels

Difference
of Means

SE of
Difference

95% CI

B - A

14.600

0.952

(12.06, 17.14)

C - A

6.000

0.952

(3.46, 8.54)

C - B

-8.600

0.952

(-11.14, -6.06)

We are 95% confidence that mean sales difference of all B-A types falls in the interval (12.06, 17.14).

We are 95% confidence that mean sales difference of all C-A types falls in the interval (3.46, 8.54)

We are 95% confidence that mean sales difference of all C-B types falls in the interval (-11.14, -6.06).

Bottle design B maximizes sales.

(c) Find a 95 percent confidence interval for each of the treatment means A, B, and C. Interpret these intervals. (Round your answers to 2 decimal places. Negative amounts should be indicated by a minus sign.)

Confidence interval

Factor

N

Mean

StDev

95% CI

A

5

16.600

1.517

(15.13, 18.07)

B

5

31.200

1.789

(29.73, 32.67)

C

5

22.600

1.140

(21.13, 24.07)

We are 95% confident the mean sales of all bottle of type A falls in the interval (15.13, 18.07).

We are 95% confident the mean sales of all bottle of type B falls in the interval (29.73, 32.67).

We are 95% confident the mean sales of all bottle of type C falls in the interval (21.13, 24.07).

One-way ANOVA: A, B, C

Method

Null hypothesis

All means are equal

Alternative hypothesis

Not all means are equal

Significance level

= 0.05

Equal variances were assumed for the analysis.

Factor Information

Factor

Levels

Values

Factor

3

A, B, C

Analysis of Variance

Source

DF

Adj SS

Adj MS

F-Value

P-Value

Factor

2

538.53

269.267

118.79

0.000

Error

12

27.20

2.267

Total

14

565.73

Model Summary

S

R-sq

R-sq(adj)

R-sq(pred)

1.50555

95.19%

94.39%

92.49%

Means

Factor

N

Mean

StDev

95% CI

A

5

16.600

1.517

(15.133, 18.067)

B

5

31.200

1.789

(29.733, 32.667)

C

5

22.600

1.140

(21.133, 24.067)

Pooled StDev = 1.50555

Tukey Pairwise Comparisons

Grouping Information Using the Tukey Method and 95% Confidence

Factor

N

Mean

Grouping

B

5

31.200

A

C

5

22.600

B

A

5

16.600

C

Means that do not share a letter are significantly different.

Tukey Simultaneous Tests for Differences of Means

Difference
of Levels

Difference
of Means

SE of
Difference

95% CI

T-Value

Adjusted
P-Value

B - A

14.600

0.952

(12.062, 17.138)

15.33

0.000

C - A

6.000

0.952

(3.462, 8.538)

6.30

0.000

C - B

-8.600

0.952

(-11.138, -6.062)

-9.03

0.000

Individual confidence level = 97.94%

F

118.79

p-value

0.000

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