1, Marcella has decided that since she has limited budgetary resocuers available

Question

1, Marcella has decided that since she has limited budgetary resocuers available for reseach, and her population of interest is largelu homogeneous with regard to professional intersts, her best method for data collection is a

A) census B) sample

Explain why you chose the answer you did to the precding question about Marcell's research???

2, in 1996, mecedes parnerd with swatch watchmakers to creat the smart car. this two seat, 8-ft long car is targeted to generation Y. Swatch has a unique selling proposition (USP) -- the onwer can acutally change the color of the car by switching the side panels. For ex, in Feb, the owner might want a blue and white care, and in April, the owner might want to chage it to canary yellow and white! The car has a unique look, has surpassed safety rating expectations, and of course is goo on fuel. The conpany ahs decided to conduct a survey to determine customer satisifaction with the cae among those in the test market.

Create two survery qeustions to measure customer satisification in this case. Indicate the reponse scale you would use for each question.

Explanation / Answer

1)A sample will be the best method for data collection in this case as the budget is limited and the homogeneity in the population makes the sample preserve the properties of the population.

2)Question 1:What words will you use to describe our product?

Available answers:Bad,Satisfactory,Good,Excellent

Question 2:How would you rate the value for money for our product?

Available answers:Good,Regular,Bad

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