Group Case Study Assignment: IKEA (In 2-3 Pages) answer the following in relatio

ID: 337688 • Letter: G

Question

Group Case Study Assignment: IKEA

(In 2-3 Pages) answer the following in relation to the company IKEA

-The company we are talking about is IKEA, also –Please cite all sources used.

-For your group assignment, I'd like you to engage in a strategic investigation of

one of the companies listed or your own selection—with instructor’s

approval. First, you will define the larger strategic context, specifically focusing

on the industry and generic strategy. Then you will identify your company’s

core competence.

Finally, you will comment on four potential strategic initiatives that you suggest

your company take to grow their business. In all instances, you will need to

USE FRAMEWORKS (the models we have studied) TO JUSTIFY

YOUR ANSWERS. As you're doing the analysis, please answer the following

questions in a clear, concise and logical approach. Remember, how you

support your answer is more important than the answer itself. Please keep in

mind that grammar and spelling are as important as your analysis.

1. Please use Porter's Five Forces framework to complete a thorough

industry analysis of your company’s industry in general. Is this

industry viable? Growing? Shrinking? Discuss. What are the

competitive forces that squeeze profitability? Second, how might

your company protect itself against those five competitive forces?

Make sure to be explicit when attending to the Five Forces.

2. Define your company’s generic strategy (Cost leadership,

Differentiator, Focused CL, Focused D, SiTM), as well as its major

competitors – who are their competitors? Then, use all components

of the Strategy DNA (OE, positioning, fit, etc.) to make the case for

how your company separates itself from the pack, given that there is

considerable overlap in the market place. BE CONCISE!

3. Next, what is your company’s Core Competence? To get to the core

competence: Begin with your company’s generic strategy, which will

influence its Value Chain. Create a value chain for your company that

reflects its generic strategy. For a model of this, take a look at the text

P71, fig 6.2, Reed’s Value Chain. Technological Development is the

third horizontal item in the Reed’s VC and it reflects Reed’s core

competence. Each item in the VC supports the generic strategy of the

company and its core competence. Keep in mind your company may

more than one core competence or like Best Buy have many with a likely

GS being SITM (in a good way in Best Buy’s case). Once you have

completed the VC, DRAW A CORE COMPETENCE TREE that covers

their End Products, the Business Units, the Core Products, and then

the Core Competence. Work from the top down to hone in on the core

competence. Make sure your tree is clean, compact, and flowing -if

something doesn't align or fit, justify for me why it doesn't. Lastly,

administer the three-part core competence test and comment in

detail on whether your company passes it. Explain why or why not?