In an article in the Journal of Advertising , Weinberger and Spotts compare the

Question

In an article in the Journal of Advertising, Weinberger and Spotts compare the use of humor in television ads in the United States and in the United Kingdom. Suppose that independent random samples of television ads are taken in the two countries. A random sample of 400 television ads in the United Kingdom reveals that 140 use humor, while a random sample of 500 television ads in the United States reveals that 124 use humor.

Test the hypotheses you set up in part a by using critical values and by setting equal to .10, .05, .01, and .001. How much evidence is there that the proportions of U.K. and U.S. ads using humor are different? (Round the proportion values to 3 decimal places. Round your answer to 2 decimal places.)

z = ________________

Test the hypotheses you set up in part a by using critical values and by setting equal to .10, .05, .01, and .001. How much evidence is there that the proportions of U.K. and U.S. ads using humor are different? (Round the proportion values to 3 decimal places. Round your answer to 2 decimal places.)

z = ________________

Explanation / Answer

In an article in the Journal of Advertising , Weinberger and Spotts compare the

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