Uh oh! There is a problem with the launch of Product 7. Ace Company had a budget
ID: 338969 • Letter: U
Question
Uh oh! There is a problem with the launch of Product 7. Ace Company had a budget for promotional spending in order to achieve a certain awareness rate. But an adverse legal judgment has forced the company to cut back. With the reduced budget. Ace expects the awareness rate for Product 7 to be only one-half as large as previously forecast, though estimated trial rate and distribution rate will remain the same. What will happen to adjusted trial rate for Product 7, given this change?
Question 3 options:
Adjusted trial rate will be unaffected by the change.
Adjusted trial rate will be twice as large as it would have been.
Adjusted trial rate will be half as large as it would have been.
It is imposible to say, given the facts.
1)Adjusted trial rate will be unaffected by the change.
2)Adjusted trial rate will be twice as large as it would have been.
3)Adjusted trial rate will be half as large as it would have been.
4)It is imposible to say, given the facts.
Explanation / Answer
3) Adjusted trial rate will be half as large as it would have been.
This is because the Adjusted trial rate is a product of planned trial rate, awareness and distribution.
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