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Texas Electronics operates in the market for a certain device which sells for an

ID: 339102 • Letter: T

Question

Texas Electronics operates in the market for a certain device which sells for an average of $10,000 each. Last year, Texas Electronics sold 27 of these devices, while rivals Siemens, Shinkansen and General Electric sold 24, 44 and 20 of these devices. No other firm sold a device in this market. Calculate Texas Electronics' market share. Report as a percent. Round your answer to the nearest tenth of a percent. Report 25.5%, for example, as "25.5".

MARKETING METRICS IS THE SUBJECT OF THE QUESTION.

Explanation / Answer

Market share of a firm by volume is the percentage of the sales units the firm sells out of the total number of units sold by all the firms operating in the market.

Based on the data provided,

Market share in % of Texas Electronics = [27/(27+24+44+20)]*100 = 23.5 %

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