Which of the following is true about the practice of online searching for inform
ID: 339212 • Letter: W
Question
Which of the following is true about the practice of online searching for information by customers?
Advertising managers should ensure the availability of useful online content to target customers who are searching.
Most customers favor the organic search results rather than the paid ads at the side of the search.
When conducting an online search, most users look past the 10 results on a typical first page of search.
During an online search, 25% of customers who click on an organic search pick one of the top five search results.
When conducting an online search, 90% of customers who click on an organic search choose the first or second result.
Explanation / Answer
Advertising Managers should ensure the availability of useful online content to target customers who are searching.
True. The main idea behind promoting the brand or a product is to make available the awareness of the product with all its benefits and qualities that makes it different from other existing competitive products.
Most customers favor the organic search results rather than the paid ads at the side of the search.
True. Customers these days are aware to differentiate between what all is advertising and what all is true. Therefore, they refine their search accordingly.
When conducting an online search, most users look past the 10 results on a typical first page of search.
Partially True. As when you don’t get the required answer, you probably will go on next pages to find the required information.
During an online search, 25% of customers who click on an organic search pick one of the top five search results.
Partially True. As this data is subjective and based on individual survey results.
When conducting an online search, 90% of customers who click on an organic search choose the first or second result.
Partially true, as again this is subjective and based on individual survey results. I might go for 4th or 5th result also, if required information is not sufficient or if I want detailed inspection in every site possible.
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