\"If Brands are Built over Years, Why Are They Managed Over Quarters\" most clea
ID: 339476 • Letter: #
Question
"If Brands are Built over Years, Why Are They Managed Over Quarters" most clearly illustrates which strategic concept?
A)
High price is the best way to establish a distinct presence within a market.
B)
Sales promotions will increase brand equity.
C)
Promotions are a way to increase brand revenue, at least in the short term.
D)
Companies with multiple brand managers can always trust individual managers to work for the good of the whole.
E)
All of the above.
A)
High price is the best way to establish a distinct presence within a market.
B)
Sales promotions will increase brand equity.
C)
Promotions are a way to increase brand revenue, at least in the short term.
D)
Companies with multiple brand managers can always trust individual managers to work for the good of the whole.
E)
All of the above.
Explanation / Answer
Answer C. Promotions work for a small period of time and hence pricing strategy has to be revisited at short intervals especially quarterly to cater to customer need and keep themseleves ahead of competition.
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