The fact that some movie theaters are moving toward reserved-seating with plush,

Question

The fact that some movie theaters are moving toward reserved-seating with plush, leather (reclinable) seats implies a belief that...

Question 2 options:

A)

the enhanced product can be used for positioning as effectively as the core product.

B)

the core benefit has the opportunity to be repositioned as easily as the actual product.

C)

the actual product is a multi-attribute product.

D)

all products have both goods- and service-orientations.

E)

it's easier to clean movie theater popcorn "butter" from leather than from other upholstery.

A)

the enhanced product can be used for positioning as effectively as the core product.

B)

the core benefit has the opportunity to be repositioned as easily as the actual product.

C)

the actual product is a multi-attribute product.

D)

all products have both goods- and service-orientations.

E)

it's easier to clean movie theater popcorn "butter" from leather than from other upholstery.

Explanation / Answer

The answer to following question is A. the enhanced product can be used for positioning as effectively as the core product.

This is due to the fact that providing recliners not only alow the customers to achieve a better experience altogether. It allow the companies to position the services as close to the services as possible to the core services as possible, to augment their services.

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