Which of the following statements is true of sales promotion?? It consists of im
ID: 339752 • Letter: W
Question
Which of the following statements is true of sales promotion??
It consists of impersonal, one-way mass communication about a product or organization that is paid for by a marketer.
It includes public information about a company, product, service, or issue appearing in the mass media as a news item.
It includes a planned presentation to one or more prospective buyers for the purpose of making a sale.
It includes experiential marketing whereby marketers create events that enable customers to connect with brands.
a.It consists of impersonal, one-way mass communication about a product or organization that is paid for by a marketer.
b.It includes public information about a company, product, service, or issue appearing in the mass media as a news item.
c.It includes a planned presentation to one or more prospective buyers for the purpose of making a sale.
d.It includes experiential marketing whereby marketers create events that enable customers to connect with brands.
Explanation / Answer
d It Includes experimental marketing whereby marketers create events that enable customers to connect with brands(sales promotion is only mass media but has many marketing activities like advertisements, public relations, and random promotional activities).
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