Find an article or online presentation about a successful startup and find all t

Question

Find an article or online presentation about a successful startup and find all the vanity metrics mentioned about the company. What vanity metrics were mentioned? Why don’t those items indicate the overall health of the company? What metrics would you like to see about the company to understand whether it was actually going to be successful? Why are those metrics important? In your replies, think about the following: Were each of the vanity metrics found actually vanity metrics? Why or why not? What metrics are actually important to a company?

Explanation / Answer

Vanity metrics are the stats about business that just look aesthetic on paper but do not have any value addition. The list of vanity metrics is:

Instead of vanity metrics, the company must use actionable metrics to denote their performance. Actionable metrics are the stats of the company that highlight the values of the specific tasks that aim at improving business.

So, instead of using vanity metrics to represent financials, the company must focus on measuring the actionable metrics, which help in improving the business processes of the company.

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