http://idea-space.eu:19001/up/a29450dbbdf97bb9c2edc8ace6a2b06e.pdf Question 2: S

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http://idea-space.eu:19001/up/a29450dbbdf97bb9c2edc8ace6a2b06e.pdf

Question 2: Sustainability is also considered in the distribution phase. Distributing fashion products is complex and dynamic, as fashion is stylish and perishable with a short life cycle. a) Explain in detail H&M’s “Green Distribution Strategy” with its focus on environmental wellbeing that lead it to be a role model in the world of Sustainable fashion. b) From Chapter 2 of your book, figure 2-5 (Finding the Zone of strategic Fit) (1) Please draw it (2) Mark on it where H&M should be on this frontier (3) State why you chose it (back up your choice from facts in the case study)

Explanation / Answer

H&M Green distribution strategy, H &M used ferry and rail mostly to transport goods, it being cleaner mode of transport. By this result carbon dioxide emission has reduced to 700 tonnes a year. They used transport boxes which are reusable. They have also invested in the energy and resource management software; it customises transport packaging according to quality and environment requirement.

Strategic fit means degree to which organisation have resources that can support in the actualisation of its strategy.

Newer methods of sustainable manufacturing should be advocated. Bringing more creative products is very important so that people gets attracted and make a purchase. Recycling and collecting old clothes with some benefits should be endorsed, so as to draw more support from people. Sustainable mode of transport and online offers should be endorsed more .

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