Most purchasing managers: A. reject \"vendor analysis\" as too subjective. B. wa

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Most purchasing managers: A. reject "vendor analysis" as too subjective. B. want to be "sold" by persuasive salespeople. C. spend most of their time on new-task buying. D. stress.dependability as well as lower cost and higher quality E. he ISo 9000 standard dislike the higher risk that is involved in buying from a supplier that meets t 18. This act, passed by the U.S. Congress in 1977, prohibits U.S. firms from paying bribes to foreign officials A Corporate Responsibility for the New Millennium Act B. Racketeer Influenced and Corrupt Organization Act C. Ethics in Business Act D. Anti-Bribery Act E. Foreign Corrupt Practices Act TRUE or FALSE: A buying center is generally thought of as all the people who participate in or influence a purchase. 19. In his last order, the bakery manager at Bread of the Earth Bakery purchased a different brand of whole wheat flour from his regular supplier, Best Bakery Supplies. This is an example ofa A modified rebuy. 8. straight buy C. straight rebuy D. new-task buy. 20. E. simplified buy 21. A complete marketing information system should A. provide a good overall view on many types of problems 8. allows marketing managers to get needed information while they are actually making decisions C. provide answers to specific questions D. continually gather data from internal and external sources, and from market research studies. E. all of the above are true. 22. is an informal study of what information is already available in the problem area. A Qualitative research B. Situation analysis C. A focus group interview D. Quantitative research E. A marketing model Setting up a marketing information system can be valuable to marketing managers because A 23. most companies have much useful information, but it often isn't available or accessible when the manager needs it. B. most market-oriented companies only need a certain type of information once or twice. C. marketing research data is rarely as accurate as data from a marketing information system. D. market-oriented managers can always use more data. E. a company that can't afford marketing research should at least have a marketing information system. 24. Secondary data: A may not be specific enough to answer the question under consideration. B. should be considered before primary data is collected. c is often all that is needed to solve a problem D. is available both internally and outside the firm. E. all of the above are correct.

Explanation / Answer

17. d. A purchase manager focusses on the said factors. ISO etc are not primary.

18. e. It was started in 1977.

19. True. Influence won't be the right term but of all members who do participate in the buying process, influencer is one of them.

20. a. It is a modified order but a rebuy from the supplier.

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