I was wondering if you\'d be able to help me How will you help company to recove

Question

I was wondering if you'd be able to help me

How will you help company to recover and expand its operation in Saudi Arabia. The Company hired you as CEO of Starbucks coffee in Saudi Arabia

Assignment Objectives & Requirements:

1-To sustain and expand the Starbucks Stores in Kingdom of Saudi Arabia, you have to write the: (400 – 500 words)

-Identify the competitive advantage (s) in business for growth

-What are the different Products and type of services that can be offered.

-Business objective/goals/vision

2-Identify and describe the four managerial functions that can be applied in Starbucks business in Saudi Arabia. (200 – 300 words)

3-Explain the different types of planning for the different levels of management in Starbucks in KSA. Include the typical time frame for which each plan is created. (200 – 300 words)

4-Discuss different theoretical perspectives about management in context of Starbucks. Give at least three reasons. (100 - 200 words)

5-Conclude your report. (100 – 200 words)

NOTE:

A mark of zero will be given for any submission that includes copying from other resource without referencing it

Explanation / Answer

Starbucks competitive advantage for business growth is its strong brand image which makes its customers prefer having its products over any other coffee brand. It also has a supply chain that is spread extensively on global basis. Having branches all over the world running successfully is the main factor of its growth. Starbucks has also diversified its business through subsidiaries such as Ethos water and Teavana. Plans like reward cards and customer experience survey makes the customer feel more involved and want to visit the place again. Their well designed stores, stylish and comfortable ambience and professionally skilled staff makes the brand stand out from others.

Starbucks to recover and expand its business in Saudia Arabia can focus on diversification of products and services based on the environmental culture of the place. They can introduce the use of Sheesha in their menu as it is the mind set of people living their that smoking Sheesha is an essential part when hanging out in cafes. They can also keep seperate sections for ladies and families accompinacco ladies as the pardah system in the country is strict and ladies can only visit places with such an ambience.

The goal of the company is development of a culture that believes in acceptance and personal growth. Personal growth is something that occurs through challenge and helps the growth of the company. Their objective that should be ultimate satisfaction of customers by providing them a quality different from what they get anywhere in the market or at their home. Their motive of expansion in the new country with this vision will help them gain business growth and profits from this expansion.

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