A) Please post your response to the question \"Can Fashion be Copyrighted\" with

Question

A) Please post your response to the question "Can Fashion be Copyrighted" with supporting arguments for your yes or no answer. Indicate in your response if you think that your take on the question is good or bad for the fashion industry.

B) What is your understanding and definition of a Utility Patent and a Design Patent and give an example of each of these patents and how they are used? Why are these patents so important that many entrepreneurs that appear on Shark Tank are questioned about them?

C) What is the meaning of a lifestyle brand? Why are most luxury brands described as such?"

In your response name a lifestyle brand and explain why you define it as such. How did this brand achieve "lifestyle status"?

Explanation / Answer

A) Any creative art of a value can be copyrighted and Fashion involves design which is a creative job which is originated from the idea of an individual and possesses a premium if not copied by other designers or companies.Though fashion can be copyrighted, it is not good for the industry considering the premium that the consumers need to pay for a specific design and the designs can easily be differentiated by minute changes leading to copyrights for most of the designs.

B) Utility patent protects the function, structure and composition of the product for a period of around 20 years from being copied or imitated by products of other firms.

Design patent protects the non-functional, aesthetic and other characteristics related to look etc. of the products and lasts for around 14-15 years.

Utility and design patents cover all the functional and non-functional aspects of a product and hence any new creation presented in the shark tank by aspiring entrepreneurs need to be clearly highlighted for the possibility of utility or design patenting thus helping the investors to understand how profitable it is to invest in the product(s).

C) Lifestyle brand help the consumers associate to a way of life considering the interests, attitudes, opinions etc. of the group of consumers.

Luxury brands help the consumers improve their lifestyle by increasing their status among the others. They create a self-esteem for the consumers which is one of the highest level of need, hence these brands achieved the lifestyle status.

Related Questions

Navigate

• Browse (All)
• Browse A
• Subjects

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.