help me please Go to the last page or so of each chapter in the book (except for
ID: 343301 • Letter: H
Question
help me please
Go to the last page or so of each chapter in the book (except for Chapters 1 and 3. Do not use either of those chapters please...) and see a variety of topics titled "So You Want a job..." or "So You want to be..." or "So You Think...". Review them all carefully and then pick any one topic from any chapter that interests you and write up a one page report on the topic you selected with information taken directly from the book writeup as well as your own thoughts and ideas as well as information you may find online about the topic (avoid extra large margins and double/triple spacing, as I will be grading on content and depth of analysis). Be sure to tell us the topic title and page number where it can be found in the book.
I choose this topic
So you want to be // a digital marketing/
Chapter 13 SO YOU WANT TO BE //a Digital Marketer the business world has grown increasingly dependent on digital marketing to maintain communication with stakeholders. Reaching customers is often a major concern, but digital marketing can also be used to communicate with suppliers, concerned community members, and special interest groups about issues related to sustainability, safety practices, and philanthropic activities. Many types of jobs exist account executive directors of social media and director of marketing for digital products, as well as digital advertisers, online marketers, global digital marketers, and brand managers are prominently listed on career opportunity websites Entrepreneurs are taking advantage of the low cost of digital marketing, building social networking sites to help market their products. In fact, some small businesses such as specialty publishing, personal health and beauty, and other specialty products can use digital marketing as the primary channel for reaching consumers. Many small businesses are posting signs outside their stores with statements such as "Follow us on Twitter" or "Check out our Facebook page." To utilize digital marketing, especially social networking, requires more than information technology skills related to constructing websites, graphics, videos, podcasts, etc. Most importantly, one must be able to determine how digital media can be used in implementing a marketing strategy. All marketing starts with identifying a target market and developing a marketing mix to satisfy customers. Digital marketing is just another way to reach customers, provide information, and develop relationships. Therefore, your opportunity for a career in this field is greatly based on understanding the messages desired level of interactivity, and connectivity that helps achieve marketing objectives As social media use skyrockets, digital marketing professionals will be in demand. The experience of many businesses and research indicate digital marketing is a powerful way to increase brand exposure and generate traffic. In fact, a study conducted on Social Media Examiner found that 85 percent of marketers surveyed believe generating exposure for their business is their number-one advantage in Internet marketing. As consumers use social networking for their personal communication, they will be more open to obtaining information about products through this channel. Digital marketing could be the fastest-growing opportunity in business. To prepare yourself for a digital marketing career, learn not only the technical aspects, but also how social media can be used to maximize marketing performance. A glance at careerbuilder.com indicates that management positions such as account manager, digital marketing manager, and digital product manager can pay from $60,000 to $170,000 or more per yearExplanation / Answer
World has changed over a lot the way information is produced, consumed and propagated. Digital technologies, internet penetration and new devices brought much focus on digital marketing.
Digital marketing brought new and faster ways of reaching out to not just customers, but with other stakeholders part of overall ecosystem like suppliers, community members, special interest groups related to variety of concerned topics and activities. As per Forrester report, digital marketing spend is expected to reach $120 billion by 2021 (~45% of overall marketing budget). Most prominent strategies of digital marketing are Search Engine Marketing, Search Engine Optimization, Content Marketing, Content Automation, Campaign Marketing, and E-Commerce Marketing.
Total digital investment is growing even with budgets shifting away from volume and toward value. It is imperative for brands to grow digital investment in order to connect with millennials, who are digital natives.
Key skills required to succeed in digital marketing are: Intellectual curiosity, Creativity, Analytic & data-driven metrics, Passion and Ability to execute. Thus it is not just technology or not just marketing, but leveraging both to right extent to achieve desired result.
Digital marketing is proving to be much more cost-effective and most viable method to get brand’s message out and build a solid consumer base. It is not only great value for money, but also, the barrier to enter and scale up are miniscule compared to traditional media. In other words, provides a level playing field for new talent to compete with the biggies, without fear of being trampled. Along with core marketing and branding skills, experience in digital marketing will help my chances of succeeding as entrepreneur. Skills like understanding customer needs, leveraging technologies for cost effective solutions, assessing market demand, and becoming sensitive to changing needs and perceptions of customers are of immense value to become entrepreneur.
With the expected growth and basis success so far, digital marketing professionals will be in high demand. In marketing, digital is fastest growing opportunity both for employees and businesses. Within digital marketing, there are multitude of roles like Analytics Manager, CRM and Email Marketing Manager, Digital Agency Account Manager and Sales/Copywriter, Digital Marketing Manager and Web Manager, Ecommerce Manager, SEO Manager. As per research, pay for these profiles is ranging from $60 K - $ 170K.
Related Questions
Navigate
Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.