Please rephrase in a short sentence in your own words: SWA\'s(South West Airline

Question

Please rephrase in a short sentence in your own words: SWA's(South West Airlines) stance in this industry provides opportunities for this airline. SWA holds a positive brand image and is using economies of scale to their advantage given they have significant capital invested, and that amount of capital is less than other airlines due to their use of one type of aircraft. Also, their low airfares compete well in an industry where consumers are price sensitive and there is high competition. Their mileage program provides rewards to loyal members. Also, the fact that you can only book tickets through their website makes it less likely for another airline to take their business, especially if the consumer is brand loyal/part of mileage program.

Explanation / Answer

South West Airlines (SWA) follows an ideology where they treat every flight journey be it National or International with same sense of service and try to provide same service level in all flights.

There this uniqueness work as a USP for them as they use same type of aircraft for all its flights and same has also enabled them in giving competitive pricing edge over other airlines also since SWA is able to build a strong brand image they enjoy a very good reputation among their customers .

This has not only helped them build a large customer base same has also resulted in large number of recurring customers and to give them loyalty benefit SWA's loyalty program is a plus.

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