Strategic Plan Part I: Proposal of a New Division The company I have chosen is t

Question

Strategic Plan Part I: Proposal of a New Division

The company I have chosen is the grocery store chain Safeway Inc. and the new service would be a smartphone app that would allow you to scan the items you are purchasing as you shop and will also allow you to pay for them on the app skipping the line and going straight out the door with a check at the door of the number of items in your cart match the number of items purchased. I need some help on how best to answer the numbered items below given this information.

Purpose of Assignment

Students will have the opportunity to research a company and industry to conceptualize forming a new division of an existing company based on a new product or service. The assigned text and Strategic Planning Outline serve as a guide to complete sections of the capstone project each week. This will allow the student to lay the basic foundation for an effective strategic plan. A final plan will be presented in Week 5.

Develop a minimum 1,400-word proposal in which you explain the importance of innovation in your selected division's vision, mission, and values, and determine your business model for this new division.

Include the following:

1. Propose a new product or service for the new company division. The division should be customer-focused with an innovative mission statement. Ensure you are differentiating your product or service.

2. Describe how the division addresses customer needs and achieves competitive advantage.

3. Create a vision and a business model for this new division that clearly demonstrates your decision on what you want your business to become in the future.

4. Explain how the vision, mission, and value of the new division align with the company's mission and vision.

5. Summarize how the vision, mission, and values guide the division's strategic direction.

6. Define your guiding principles and values for your division in the context of culture, social responsibility, and ethics.

Explanation / Answer

Mission statement will be to Embrace change and become a valuable firm for the clients, partners and shareholders.

To protect environment and creating a better future for the generations. To use innovative ideas and technology to make small changes to protect environment.

2. Customers’ needs are met like they are able to earn from the scrap and making their home clutter free. They are getting attractive rewards and company value is increased by supporting a cause. The items can be recycled and given to organisation which supports that. Innovative products such as planters can be made out of scrap.

3. Vision is to become a global leader by embracing change, sustainable development and bringing prosperity to clients, shareholders and protecting our environment. Sustainable development helps to reduce clutter and reduce cost to the firm. Creative ways of sustainable process like reusing the cartons, bags etc. brings a responsible community and reduce company cost in a big way.

          4. Vision and mission already discussed. Company wants to embrace change and bring                      sustainable model in all its development. By embracing technology, people can reduce cost of travel, home delivery can done, time can be saved, use offers efficiently. Overall reduce carbon footprints.

5. ALREADY DISCUSSED

6. Social responsibility is reducing carbon footprints in the process of running a business. More responsible way of living by using cloth bags for shopping. Reducing the use of plastic bags considerably and supporting NGO who wants to use scraps to recycle. Imparting a social change to live responsibly.

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