Hello this is for my basic marketing class. Help me To begin this discussion ass

Question

Hello this is for my basic marketing class. Help me

To begin this discussion assignment, choose a project from the (Kickstarter.com). From the home page, click on Explore. You may choose from Projects We Love, Trending, Nearly Funded or Just Launched, but you must choose a physical product (not a service or an App).

Do some internet surfing for background information about the product and then then answer the questions in your initial post.

Address these questions in your initial post:

1-Product: Describe the product you chose in kickestarter.com and why you chose the product.

2-Target Market: Describe one clear target market for the product (focus on consumers in the United States).

3-Consumer Product Class: Look in the textbook at Exhibit 8–6 (Consumer Product Classes and Marketing Mix Planning). Into which consumer product class from Exhibit 8-6 would you place this product? Why?

4-Type of Retailer: Look at Exhibit 12–4 (Types of Retailers and the Nature of Their Offerings). Which type of retailer would you recommend in order to reach the primary target market? Why?

Explanation / Answer

The product which can be selected here for the purpose of analysis is the palm Island games. This is a game which is featured with design which enables multiple players to play together which provides great fun to the users. A market analysis for this product is conducted here.

1-Product: The product which is chosen here is the palm Island games. The video games are the most trending products among the children, youngsters and even adults. This product is having the features to combine multiple players which will be more acceptable to the public.

2-Target Market: The target market is the market or a group of consumers who is potential enough to buy the product. The target audience or the target market for the product Palm Island is the college students, children etc. This game will be entertained by these groups of consumers who often spend their time along with their friends.

3-Consumer Product Class: The product has to be positioned or placed carefully so that the products can generate a place in the mind of the customers. Some of the group of consumers who can be focused for placing the product Palm Island is mentioned below. The professionals, business people or who is having a good income who falls between the age group of 30 to 40 can be focused for positioning the product. These group of consumers will have children who is going to school or college who prefers this product. Apart from this the youngsters and the children also can be focused.

4-Type of Retailer:

The distribution channel enables the consumers to reach the product or the service. Here for the product palm Island Games the retailers which can be selected for distributions are mentioned below.

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