Question
Was the GoPro Hero 1 a product line extension, brand extension, or revolutionary invention?
Which of these is the GoPro Hero 6?
Which of these is the GoPro Karma Drone?
I connect VIDEO CASE 9 GoPro: Making All of Us Heroes with Exciting New Products GoPro CEO Nick Woodman Wilkenfeld, "one of the biggest challenges of devel- and his college friends loved oping technology is getting ahead of the consumer eo case to surf. It was a passion. As and developing things that you think they are going Video 9-4 GoPro Vid GoPro Vice President of to need Brand Integrity, Justin Wilkenfeld, explains "we would run down to th beach to surf every day, trying to balance that with THE COMPANY going to classes." The passion turned into a great new GoPro's history of new product development is truly product idea when Woodman was surfing in Australia nspirational, particularly when the current product and wanted to capture the experience but couldn't get ine is compared to the first offering. As Kelly Baker, photographers close enough to obtain good photos. Director of Media Relations, explains "the first prod The result was the first GoPro camera which attached uct out on the market was in this big, kind of clunky, to a wrist strap. "The idea was that you could capture plastic housing attached to your wrist that you could that experience hands-free and really focus on enjoy- flip up and down. It captured images on 35mm film ing your passion as opposed to worrying about what's that you would take into a pharmacy or photography studio and get your pictures printed." That product on the other side of a screen" Wilkenfeld says Chances are that you've viewed some of the millions was replaced by the Digital HERO camera which was of videos created by surfers, snowboarders, rock stars, powered by one AAA battery and provided silent hockey players, parents, sky divers, scuba divers, pilots, 10-second VGA videos and just about anyone with a passion for their life. In fact, GoPro estimates that more than 1 billion minutes audio capabilities, wide-angle lenses, and time lapse of GoPro video are viewed each year, just on YouTube! features. In addition, mountable versions Woodman and his friends call "The GoPro cluded Helmet HERO, Motorsports HERO, and Surf Movement." 2 Other new products soon followed. GoPro added ch in HERO expanded its "Joining the GoPro movement is all about joining the GoPro community around the market beyond the wrist amera positioning. The biggest shift in popularity, however, occurred when GoPro added the HD Hero featuring 1080p im ages. Complementary products such as remov- able battery packs, video editing tools, a GoPro app, and Wi-Fi remote controls were also added o the product line world," says Wiken Be a HERO feld. "This is a group of passionate people that live a big life and love to experienc things." GoPro's suc- cess at attracting cus- tomers from around the world is supported by its commitment to developing new prod ucts that meet their needs. According to GoPro, Inc. 00:01 HERO4 As the popularity of GoPro products grew so did the company, leading to its IPO on the Nasdaq
Explanation / Answer
GoPro Hero 1 was a revolutionary invention, a camera that could be used on the go during active advanture sports, It was portable, had accessories to enable on the go functionality and was workable under 5 meter depth of water.
GoPro Hero6 was a product line extension where the company enhanced the features of the previous Hero line of products.
GoPro Karma drone was a brand extension where GoPro expertise was used to create a different category product ( camera drone) using the brand name. The product had capabilities like 360 degree video, cloud connectivity and virtual reality all built into one unit of product.
