Please read \"Who Let the Dogs Out?\" Article THEN THE QUESTION IS; Summarize th

Question

Please read "Who Let the Dogs Out?" Article

THEN THE QUESTION IS; Summarize the article with five, one-line bullet points. Your points are to be from an operations and project management perspective.

Here is the Article;

ON A Sunday morning in January, Jason Lee woke up in his home in Dongguan , an industrial city in China's Guangdong province. Lee, who runs

the Amazon retailer Creepy Party, pulled out his laptop to check the previous night's sales. He was confused by what he saw. On a typical day, his company might sell 10 German shepherd masks. The report showed they had sold 230-their entire inventory. He raced to the office to find out what had happened. "I am not happy," Lee says.

"All the inventory sold out is not good news. But when I [found out] why they are sold out, I am happy."

The Eagles-despite earning the top seed in the NFC and owning home field advantage-had entered their divisional playoff against the Falcons as three-point underdogs. After the 15-10 victory, tackle Lane Johnson and defensive end Chris Long celebrated by donning German shepherd masks. It was their way of embracing (and mocking) the team's newfound role as underdogs.

The images of Creepy Party 's unnervingly realistic latex German shepherd mask on Johnson's 300-pound frame hit the Internet and promptly went viral, sending Eagles fans into a frenzy looking for the masks. Johnson later cold the media they had purchased them on Amazon for $10.99 each . Lee says the fi rst mask was ordered at 7:58 p.m., Philadelphia time , about 13 minutes after the game ended. The rest of the supply sold out in less than two hours. The next day, after the Vikings beat the Saints co set up the N FC title matchup, Vegas established the Eagles as home underdogs again. Soon after, Creepy Party shipped over 300 more German shepherd masks, but they ran out in half a day. Then fans started buying Creepy Party's other breeds of dog masks-the husky, the basset hound, the black poodle -about 1,000 more until most of those ran out too The excitement around the masks grew so much that the Eagles relaxed their security rules and allowed fans to wear dog masks to the game against Minnesota .As the Eagles walloped the Vikings to earn their spot in Super Bowl LII, Lincoln Financial Field looked like a giant kennel, people in dog masks of all kinds walking the concourse and packing the stands. Even Mike Trout, the two-time American League MVP and diehard Eagles fan, had one on.

"If we [had) more, we [would have) sold 3,000 to 5,000 [masks],"Lee says.

In the days after the Vikings game, The MMQB reached out to Creepy Party, the maker of these latex Halloween masks, and was put in touch with Lee, who agreed to be interviewed via email because his English is shaky. Over a series of emails, Lee described the Eagles' playoff run as a climactic moment for the company, a fortuitous reward for years of hard work. Lee said that he started the company with his friend Ping Feng about three years ago, after they both experienced setbacks at their previous jobs. Accord­ ing to Lee, Feng was selling electronics on eBay when he suffered a "business failure" and decided to change gears. Then Feng brought on Lee, who was selling pet supplies on Amazon and was concerned about his future at his company.

After doing some market research, they decided to "find something popular [on) Halloween, "Lee says, and that led them to the latex masks. Then they came up with a name: Creepy Party. "We just [wanted] to do a cool brand," Lee says. They wanted their customers to wear the masks and "be the star [of] the party, bring more fun to the party," Lee says. Feng so believed in their mission that he borrowed money from a bank to get them scarred. "He had lost [a lot of) money before" on pa st projects, says Lee. "He wanted to try [one) last time."

Crcepy Party started humbly; it was just three people working out of a rental home, Lee says. The first floor was their warehouse, the second their workspace, and the third their bedroom. Feng handled the production and shipping; Lee, the marketing. Lee points out that they were "just like Jeff" Bezos, who started Amazon in his garage.

"I think we are underdogs too," Lee says.

In time, Creepy Party grew into a 30-person operation that offers more than 40 different types of masks. Ani­ mal, human , scary. Masks that make noise. Masks that look funny.

Once upon a time, the German shepherd mask was an unremarkable seller. Then, in September 2016,CreepyParty came up with a new design. "We wanted it to look more vivid," Lee says. "The neck is longer [now). The expression is more l felt like, and the color [and) the texture on the surface are improved." After that, the German shepherd sales started increasing.

Still, Creepy Party couldn't have foreseen what happened in January .Lee says he doesn’t know much about the Eagles. He notes that the NBA has more pull in China than the N FL. '"We know Kobe Bryant, LeBron James, [Stephen) Curry," Lee says. "But we are not familiar with NFL. We know the Philadelphia 76crs. We know Alien Iverson. LOL." Johnson and Long just happened to buy Crcepy Party's dog masks-possibly impressed by the new design?-and

it became the official symbol of the Eagles' playoff run. 1c l ve days af ter the Super Bowl, Lee, Feng and

Crcepy Party will celebrate te the Chinese New Year and toast their good fortune. "We have more money to take a New Year holiday [now)!" Lee says. "That's amazing! ”It's fitting, too. They will be ringing in the Year of the Dog

Explanation / Answer

Lee is a proactive businessman; the cause of an event is much more critical than the event. The eagles set in motion the trend of wearing masks which became viral Lee used the opportunity to maximize sales by forecasting the demand. Lee’s passion and his constant efforts for product improvement increased sales and revenue. Currently Creepy party has 40 different designs and 30 member workforce.

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