27. The three types of advertising are: (3 points) Brand aduerhsind rcah Oiredt

ID: 344047 • Letter: 2

Question

27. The three types of advertising are: (3 points) Brand aduerhsind rcah Oiredt Sales adverhsing 28. When competition is intense, typically during the growth and early maturity stages of the product life cycle, it would be most appropriate to use which type of advertising? 29. Match the following types of sales promotions to their definitions. (6 points) a. offers a discount on the price of a specific item when it is purchased. b. offers a prize based on the chance of drawing entrants' names c. offers an item for free or at a bargain price to reward buying d. offers trial of a product before it is purchased e. a brand-sponsored competition that requires skill or effort f. a short-term price reduction, such as BOGO sweepstakes -sample Coupon contest deal -premium

Explanation / Answer

Types of Advertisements:

The following are the three types of advertisements.

Social media advertisement can increase the competition of the company in the market, as where it reaches global customers with low cost strategy.

Match the following:

Offers a discount on the price of a specific item when it is purchased

Deal

Offers a prize based on the chance of drawing entrants names

Coupon

Offers an item for free or at a bargain price to reward buying

Premium

Offers trial of a product before it is purchased

Sample

A brand-sponsored competition that requires skill or effort

Contest

A short- term price reduction, such as BOGO

Sweepstakes