A seat manufacturer plans a new approach of commercial seats to be used in coach

Question

A seat manufacturer plans a new approach of commercial seats to be used in coach class domestic airplanes. There are two main customers, the plane manufacturer and the customers that will use the seat. The research will focus on two data collection methods. First, the specifications required by the airplane manufacturer; secondly, a questionnaire to potential customers asking them to rank particular seat features and function. What do you think are the strengths and weaknesses of this mixed method approach compared to directing the research for one or the other customers?

Explanation / Answer

A seat manufacturer plans a new approach of commercial seats to be used in coach

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