Question : analyze this early 1950s “More Doctors Smoke Camels than Any other Ci

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Question: analyze this early 1950s “More Doctors Smoke Camels than Any other Cigarette" ad below in its historical context. Why was this ad so persuasive, and what new scientific developments might have led cigarette companies to choose doctors for their campaigns? How does this ad reflect the health risks that people faced at the time, as well as their perception of risk?

...sound as a bell" Wise doctor. Wise mother Fortunate youngster Regular physical examinations plus all the methods developed to prevent or inhibit even the once-casual diseases are now routine in American life. The magnificent advance made in guarding health by fighting illness before it strikes is still an- other proud chapter in the his- tory of the medical profession. More Doctors Smoke Camels thanay other Cigartht According to a recent Nationwide t The makers of Camels take an understandable pride The "T-Zone-T for Taste and Throat . in the results of a nationwide survey am tors by three leading independent research organizations. Your "T-Zone" is a most critical "laboratory" when it comes to ciga- rettes. Try the rich, full flavor of Camel's costlier tobaccos on your taste. See how your throat re- acts to Camel's cool mild- ness. Like millions of other smokers, you too When queried abou the cigarette they themselves smoked, the cigarette named most by the doctors was Camel. And these doctors represented every branch of medicine-general physicians, surgeons, diagnosticians, and specialists. Like you, doctors smoke for pleasure. The rich, full flavor and cool mildness of Camel's superb blend of costlier tobaccos are just as appealing to them as to you. Compare Camels -in your own “T-Zone. may say, "Came suit my T-Zone' R.J.Reynolds Tobacco Co Costlier to a ‘T'!" alem. nst obaccos

Explanation / Answer

Camels tobacco company conducted a survey among 1, 13, 597 doctors from various areas of expertise from general physician to specialist surgeons with the help of three research organizations. They concluded that more doctors smoked camels brand than any other.  They were breaking the traditional belief that cigarette smoking is dangerous to health. Two of the other persuasive campaigns that they took up was women smoking relating it to the women empowerment and the beauty of having a cigarette in the lips, the so called T zone.

Many people were more religious during that time of the advertisement and the individualistic society was not yet in practice. This kept the society away from the hard use of tobacco, alcohol,drugs etc. Tobacco companies such as Camels were able to tackle this hurdle systematically by using aggressive ad campaign mentioned above. The only reason tobacco was prevented was for health reasons but now that those who safeguard one’s health also smokes, thus endorsing that smoking is not injurious to health. Smoking also became a status symbol with the help of the celebrities of that time.  

All these came when there was no awareness among people about the ill-effects of smoking and there was also not enough medical research to prove the negative impacts of smoking. Although there is lot of awareness now, more people smoke than ever before.

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