EXERCISE 1: Write a one-paragraph evaluation of each of the following titles. Ho
ID: 344509 • Letter: E
Question
EXERCISE 1: Write a one-paragraph evaluation of each of the following titles. How clearly does the title indicate the subject and purpose of the document? In what ways does it fall short of incorporating this chapter’s advice about titles? On the basis of your analysis, rewrite each title.
Recommended Forecasting Techniques for Haldane Company
A Study of Tablet Computers
Agriculture in the West: A 10-Year View
EXERCISE 3: Revise the following list so that the lead-in is clear, easy to understand, and punctuated correctly. In addition, be sure the bullet items are grammatically parallel with one another.
There are several goals being pursued by the Natural and Accelerated Bioremediation Research office;
the development of cost-effective in situ bioremediation strategies for subsurface radionuclides and metals;
an understanding of intrinsic bioremediation as well as accelerated bioremediation using nutrient amendments to immobilize contaminants;
identifying societal issues associated with bioremediation research, and communication of bioremediation research findings to stakeholders.
Explanation / Answer
1. a) Recommended Forecasting Techniques for Haldane Company
This title is very generic. We cannot make out on what basis, or for what objective, this forecasting needs to be done. So, the objective of the study needs to be clear. Also, as this seems to be a research article, the title needs to be more descriptive. Title is the first thing that catches a reader’s attention. Therefore, inclusion of keywords is necessary. So, the recommended title can be: “Enhancing Sales of Haldane with Forecasting Analytics and Business Intelligence”.
b) A study of tablet computers
This title is very absurd as the objective of the study is not very clear. The objective of the study needs to be highlighted in the title. As this seems to be a white paper research, title must be descriptive. A title must be catchy enough to attract the reader’s attention. Suppose the objective of the study was to compare the touch interface of various tablets available in market. Recommended title can be: “ Comparing tablet computers on touch interface effectiveness: a case study approach”.
c) Agriculture in the west: A 10-Year View
A 10-year view means it is a periodic study conducted over a 10-year period. We need to highlight what aspects of agriculture are we studying. Suppose the subject of the article is about the sustainable agricultural development over the study period. Also we need to be specific with the time period, what 10 years period is being considered. Recommended title can be: “ Sustainable agricultural development in the West over the past 10 years”.
3. There are several goals being pursued by the Natural and Accelerated Bioremediation Research office:
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