A researcher is investigating the effect of distractions during advertisements o

Question

A researcher is investigating the effect of distractions during advertisements on persuasion. Half of the partic pants viewed an advertisement for breakfast cereal in a noisy environment and half viewed it in a quiet environment. The noise in the noisy condition was created by loudly playing the "Silence of the Lambs clip from the previous question. The degree to which participants in this study (ranging in age from 6 to 16) reported that they desired the product was then measured. Experiment QUESTION 13 0.25 points saved What is the IV (or first of the the two correlated variables in the case of a correlation)? a. Participants Age () b. The Advertisement for Breakfast Cereal C. The Quiet Environment d.Noisy or Quist e. Degree to Which They Desired the Product QUESTION 14 0.25 points saved What is the DV (or second of the the two corelated variables in the case of a correlation)? a. The Advertisement for Breakfast Cereal b. Participant's Age c. Degree to Which They Desired the Product d.The Quiet Enviranment c. Noisy or Quiet QUESTION 15 1 points Saved Assume the commercial is less well-liked in the noisy condition. Which of the following could be a confound that could explain this? a. The age difference between participants. ® b. Some participants are better able to concentrate in noisy environments than others. c. Participants in the noisy condition are feeling different emotions than those in the quiet condition. . d. Some participants have been exposed to the product before participating in the study e. Some participants are more used to watching television in noisy environments.

Explanation / Answer

12. The correct answer is Option B. This study is an experiment.

13. The correct answer is Option D. Noisy or quiet environment is the independent variable.

14. The correct answer is Option C. The degree to which the participants desired the product is the dependent Vaid le.

15. The correct answer is Option D. Participants being exposed to the product before might be a confounding variable. The correct answer would not be the option you chose because result of the study said that it is less well-liked, not more well-liked.

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