the division of a publication before printing to accommodate advertisers desirin
ID: 3446175 • Letter: T
Question
the division of a publication before printing to accommodate advertisers desiring to reach a specific regional market and often with regional editorial emphasis global media, print and electronic, make what happens in one part of the world immediately visible and accessible, almost simultaneously, around the world certain characteristics in the audience for any medium-sex, age, family, education economics specific devices-spoken, reaction written, pictorial or musical-used to influence human action or working with donor publics to solicit funds, usually through benefits, for charitable groups exist outside an organization and are not directly or officially a part of the organization involves efforts to influence the opinions of a public in order to propagate a doctrine group of people tied together by some common bond of interest or concern one who has an investment (time, money, other resources) in an organization people selected and used to measure reactions to or use of a product or idea so designated because of their impact on the organization and vice versa audience characteristics having to do with their geographic location survey of the attitudes and beliefs of a selected group of people persons who share the institutional identity of the organization these variables have attributes that can be rank-ordered the attitudes, lifestyles and interests shared by publics the population is divided into groups with common traits R unaffiliated writer or artist who is available for hire a method or test that is not based on distributions any group or groups receptive to a particular medium Publics P) Split runs Q) Stakeholder R) Stratified sample Audience C) External publics D) Freelancers E) Fundraising l) Nonprobability J) Ordinal K) Poll L) Propaganda M) Propaganda devices N) Psychographics Target public T) Technological transparency b4 Test group Geodemographics G) Internal publicsExplanation / Answer
* P) Split runs
The division of a publication before printing to accommodate advertisers desiring to reach specific regional market and oft with regional editorial emphasis.
* T) Technological transparency
Global media, print and electronic, make what happens in one part of the world immediately visible and accessible, almost simultaneously, around the world.
* B) Demographics
Certain characteristics in the audience for any medium-sex,age, family, education, economics.
* M) Propaganda devices
Specific devices- spoken, written, pictorial, or musical- used to influence human action or reaction.
* E) Fund raising
Working with donor publics to solicit funds, usually through benefits, for charitable groups.
* C) External publics
Exist outside an organisation and are not directly or officially a part of the organisation.
* L) Propaganda
Involves efforts to influence the opinions of a public in order to propagate a doctrine.
* O) Publics
Any group of people tied together by some common bond of interest our concern.
* Q) Stakeholder
One who has an investment (time, money, other resources) in an organisation.
* U) Test group
People selected and used to measure reaction to or use of a product or idea.
* S) Target public
So designated because of their impact on the organisation and vice versa.
* Geodemographics
Audience characteristics having to do with their Geographic location.
* K)Poll
Survey of the attitudes and beliefs of a selected group of people.
* G) Internal publics
Persons who share the institutional identity of the organisation.
* J) Ordinal
These variables have attributes that can be recorded
* N) Psychographics
The attitudes, lifestyles and interests shared by publics.
* R). Stratified sample
The population is divided into groups with common traits.
* D). Freelancers
Unaffiliated right over artist who is available for hire.
* H). Nonparametric
A method or test that is not based on distributions
* A). Audience
Group or groups receptive to a particular medium.
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