Read the Pew Study and respond to the following statement: The Obama campaign il

Question

Read the Pew Study and respond to the following statement: The Obama campaign illustrated the massive, meaningful impact that social media can have on getting young people engaged and involved. Mybarackobama.com was not merely a website, it was a movement that made politics accessible through social media people were already using every day. It changed the face of political campaigns forever, but even more so, it made getting involved as easy as opening up an internet browser and creating an online profile. Above all, The Obama campaign made history: It showed the power of social media to do nothing short of changing the world." Do you agree with the claim that social media was in effect what won the election for President Obama? Do you think it played the same role in both elections, 2008 and 2012? What differences, if any, do you think were evident between the two campaigns, and what different impact (positive or negative) can you identify? Why do you think that, after observing the Obama campaign in 2008, the 2012 Republican campaign was still not able to equally capitalize on social media? Identify another elected official who you believe also benefited as much as President Obama from the social media. Be sure to also address the concern that perhaps they got an 'unfair advantage

Explanation / Answer

I'm sure that there is a huge impact of social media on both election compaigns. This would have benefitted Barack Obama's party to directly coordinate with people over internet.

1. Direct contact with voters

2. Advertising without paying for advertising

3. Viral medium without much efforts

4. Message customization to audience

5. Quick fund raising medium

6. Quick query resolution and feedback mechnism

Putting together all above mentioned benefits, I feel online compaigns would have helped Barack Obama to win both elections.

In USA, about 75% population has access to internet of which more than 90% people are on social media. This huge population got impacted somehow through social media compaigns.

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