The success of a business can depend on a company\'s competitive and marketing s

Question

The success of a business can depend on a company's competitive and marketing strategies. One of the most successful competitive businesses out there today is Nike. While being so successful and dominating in the world of athletic apparel, even Nike has to have effective competitive strategies.

What competitive advantages or disadvantages do you think Nike has over many of their competitors? What do you think Nike has to do in the future to maintain their strong competitive position and to stay on top?

Please make your initial post by mid-module, and respond to at least one other student's post by the end of the module.

Explanation / Answer

What competitive advantages or disadvantages do you think Nike has over many of their competitors?

Advantages:

Disadvantages:

What do you think Nike has to do in the future to maintain their strong competitive position and to stay on top?

The company should continue to give importance to the technological innovation and design. People love the product for the same reason and they cannot go wrong with that. The company is working on building an innovation center in their headquarters. They should diversify and make their products available to different sports as well to keep the sports enthusiastic customers happy. Concentrate on creating new designs and also design marketing campaigns to attract women customers more. They should increase their footprint in the countries like India, Brazil, and China. Give more importance to technology and use latest technologies like machine learning to automate the process and increase the product quality.

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