For this part of the assignment, pretend someone clicked on your ad, arrived at

Question

For this part of the assignment, pretend someone clicked on your ad, arrived at your website and registered to receive emails from your site. Assume you are able to send a special welcome email/newsletter to new registrants. Please take this seriously because it is one of the eMarketing methods that you can use in any size company with a reasonable cost. It can be the only item in your eMarketing strategy and still have benefits.

write that first welcoming email or newsletter. What should you say? That’s a good question and there isn’t a “black or white” answer. Take a look at the recommended articles and find some on your own. Check out the suggestions at Constant Contact, iContact, Mail Chimp, etc. Also, MarketingProfs, Marketing Sherpa and other marketing sites have ideas too.

200 WORDS PLEASE CITE SOURCES

NO COPYING FROM OTHER CHEGG ANWERS, SOLUTIONS OR OTHER SOURCE NO COPYING FROM WIKIPEDIA. NO SCREEN SHOTS OR IMAGES OF RESPONSE. PLEASE TYPE YOUR ANSWER OR UPLOAD DOCUMENT

IF REQUIREMENTS MENTIONED ABOVE ARE NOT MET I WILL GIVE A NEGATIVE RATING

Explanation / Answer

There are some important areas that would be touched in the first welcoming email keeping in mind the tone is as courteous as possible and should reflect that we are honored to have you on board

The very first line would include a very warm welcome to the new customer and the very next sentence would clearly depict the goal of the organization i.e. in what ways he company would be assisting the customer in his entire journey so that the customer feels good about the fact that he is being welcomed and rational enough to understand that there is something in it for him as well. The next portion of the welcoming email would contain the benefits that he would be getting as a privileged customer who registered for their email; this will create an awareness and wold keep the customer interested. Also valuable information such as on boarding steps to get started would also be attached in the email. When we were to end the welcoming email then it will be told to the customer that what all difference is there between him being a privileged email enrolled customer and the other customers in the market so that he gets interested din opening and reading the mails more often than not. The end part would express gratitude and contact information for any doubts or clarification.

Sources: The Emerald

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