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Question 2 Students are likely to think that Rudy is a trapeze artist, given the

ID: 3455231 • Letter: Q

Question

Question 2 Students are likely to think that Rudy is a trapeze artist, given the particulars of the description because Rudy sounds like a good example of the category "unusual people." However, the base rate for surgeons, lawyers, and even farmers and librarians, is much higher than that for circus performers; simply put, there are probably 1000 times as many lawyers in this world as there are trapeze artists. Hence, it is much more likely that Rudy belongs to that category ("lawyers rather than the one that just happens to fit with quirks of his personality. Which heuristic do most students (mis)use when trying to determine Rudy's occupation? Wosking Backwards from the Goa Means Ends Analysis Availability Heuristic Representativeness Heuristic

Explanation / Answer

Availability Heuristics. As given in above case Rudy is a trapeze artist, an occupation that is much less prevalent in population as compared to a doctor, lawyer, even farmer and librarian, this makes it less available for having information. People are more likely to use mental shortcut or heuristics that relies on immediate examples that come to mind when evaluating various concepts like occupation in this case.

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