4. During which stage of designing and executing an advertising campaign would a

Question

4. During which stage of designing and executing an advertising campaign would a firm's creative department translate the company's message into something that consumers will understand, pay attention to, and remember favorably? Evaluate and select media O Set advertising objectives O Convey the message O Create advertisements 5. Pretesting, posttesting, and tracking most likely occur during which step of designing and executing an advertising campaign? Identify target audience O Assess impact Create advertisements Convey the message Part 10

Explanation / Answer

Stages in Planning and executing an ad campaign:

4. Ans.: c. Create advertisements

When creating advertisements, the creative department would translate the company’s message objectives into an ad which is understandable and remember-able to the target audience.

5. b. assess impact

Pretesting is performed before implementing the campaign to ensure its elements are integrated and achieving the defined goals. Tracking involves monitoring the key success indicators like daily/weekly sales while ad is running, etc. Post testing is evaluating the campaign and its impact after its implementation. All these take place when the impact of the advertisement is being assessed in the final step of Planning and executing an ad campaign.

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