3. Allstate\'s relationship with the Allstate Sugar Bowl college football game i
ID: 346117 • Letter: 3
Question
3. Allstate's relationship with the Allstate Sugar Bowl college football game is an example of which PR tool? O Video marketing O Event sponsorship O E-mall campaign O Cause-related marketing 4. Brochures, special-purpose single-issue books, and pamphlets fall under which element of public relations? 0 Annual reports O Public service announcements O Media relations O Publications 5. When the NFL pairs up with the United Way to promote healthier lifestyles for kids and teens, it is an example of O a public service announcement cause-related marketing a reminder ad event sponsorshipExplanation / Answer
3.
The Allstate Sugar Bowl finances, promotes, sponsors, schedules, and conducts the sports events in the Greater New Orleans and Louisiana. The main motive behind this is to generate tourism. It accounts for different activities that take place in the game. The organization’s relationship with the football game can be thus, classified as an event sponsorship PR tool.
Thus, the correct answer is event sponsorship.
4.
When a company publishes certain pamphlets, magazines, brochures, catalogues to inform the general public about certain facts of the company, then the products are termed as publications.
In this case, the brochures, special-purpose single-issue books are the tools used by the company to inform the people about the company. thus, they will be termed as publications.
Hence, the correct answer is Publications.
5.
A public service announcement is the one in which companies promote a message in the interest of public to make them aware towards a certain cause. Such an announcement is often made to change the mindset of public.
In this case, where NFL has paired with United Way to promote healthier lifestyles for kids and teens, it can be said that it is an example of a public service announcement.
Hence, the correct answer is public service announcement.
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