Last month we saw Mark Zuckerberg testify in front of the Congress. Though much
ID: 3465670 • Letter: L
Question
Last month we saw Mark Zuckerberg testify in front of the Congress. Though much appreciated for connecting billions of people, he is also held responsible for collecting and selling our data. We also witnessed #delete acebook going viral on twitter last month, followed by #confuse acebook which got popular pretty fast. Here is the tweet which went viral: Let's face it- no one's going to actually permanently #deletefacebook. I propose a better movement #confusefacebook. Join a FB group full of vegans but go like KFC's FB page. Love-react to Apple's FB posts but rate Samsung's page 5-stars. Share Capitalist memes but address everyone "Comrade" in the comments section. Put only Nickelback in your "Interests" section, but actually share good songs on your timeline. #deletefacebook is boring and escapist. #confusefacebook is empowering Don't run away from the problem. Confuse its algorithms with conflicting datapoints till it gasps and splutters to a halt. (Tweet courtesy: www.twitter.com) May be the guys at Facebook would change their neuromaketng tactics to counter the #confusefacebook proposal. However, neuromarketing is not only limited to Facebook or Yahoo or Hyundai or even brain imaging, it is involved in everything from how Google collects our usage data to the way supermarket displays are arranged The homework assignment is: Should we be worried by this? Are such techniques intrusive? Unethical? If not, then why not? And if so, how should we respond? (10 points)Explanation / Answer
The trend of neuromarketing is indeed worrying as we, as individuals, as our vulnerablities are manipulated by powerful forces beyond our immediate perception. It is, indeed worrisome for me that my personal information is used to subtly influence my thoughts and behaviour. Although these techniques are intrusive because they invade my privacy, I don’t believe they can be referred to as unethical. As it is commonly said, “there’s no such thing as a free lunch.” I voluntarily choose to share my private information to be on a platform, which perhaps takes huge amounts of money to operate. I profit in some ways by sharing my data, and the platform should naturally profit from it foo.
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