Question 12 (Mandatory) (1 point) The discussion of how the \"environmental sens

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Question 12 (Mandatory) (1 point) The discussion of how the "environmental sensitivity" of a given product helps to determine whether to use a global or a local marketing strategy when targeting new foreign markets suggested that: a country's national heritage plays the most important part in this decision. it all boils down to how complex a product is. collectivist societies are more likely to require a localized approach. it may depend on the number of senses involved in the consumption of the product. climate and weather patterns make the biggest difference. Save

Explanation / Answer

The correct answer is Option 3. Collectivist sixties are more likely to require a localised approach.

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