6.(18 pts) A researcher who is interested in the effect of price on perceived qu
ID: 3470681 • Letter: 6
Question
6.(18 pts) A researcher who is interested in the effect of price on perceived quality gives a group of 50 students sneakers which are described to them as "expensive", while another group of 50 students receives the very same sneakers which are described to them as "discount." The students are then to rate the perceived quality of the sneakers on a scale using only one of the following values (0-poor quality, 1-satisfactory quality, 2-good quality, 3-very good quality, 4-superior quality) to see if there is a difference based on price description. A) What is the independent variable? B) What is the dependent variable? C) Is the dependent variable discrete or continuous? D) What scale of measurement (nominal, ordinal, interval or ratio) is used to measure the dependent variable? E) What research method is being used (experimental or observational), and why? F) If, instead of measuring the perceived quality of shoes, the researcher decides to measure the distance each individual can jump off of the ground (in centimeters), which of the above answers changes? And what is/are the new answer(s)?Explanation / Answer
A. The independent variable is price.
B. The dependent variable is perceived quality.
C. The dependent variable is discrete in nature.
D. The scale of measurement used for the dependent variable is the ordinal scale.
Please post the other questions separately as we are supposed to answer just one question or four sub parts of a question.
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