LEARNING Operant Conditioning and TV Ads Instructions. Watch three (3) different

Question

LEARNING Operant Conditioning and TV Ads Instructions. Watch three (3) different TV commercials. Name the advertisement and record what reinforcer(s) it is paired with. For example, a Coors beer commercial showing young people skiing in the Rockies (paired stimuli would be beer with snow skiing, reinforces would be young people, skiing, and being in the mountains having fun) Advertisement Paired Stimuli Reinforcers: with Advertisement Paired Stimuli Reinforcers with Advertisement: Paired Stimuli Reinforcers: with

Explanation / Answer

Advertisement No:1 - Bacardi-we are the night.The advert shows young people having fun on the streets of New York City. The night is young , with crowds of all kinds (models,students,professionals) dancing and enjoying the night with pints of Barcadi.The stimuli is beer, paired with a relaxing and a fun night out with friends . Reinforcement would be free spirited young people of every kind of background coming together for a night full of fun(increasing a sense of belongingness).

Advertisement No:2- Cheerio (2001). The advertisement shows a son and father eating healthy breakfast (cereal) together while bonding over the kitchen counter. The advert also focuses on the low cholesterol level and vitamin richness quality of the cereal. The stimuli is cereal , paired with high nutrients(vitamin and Iron) that the cereals contains. Reinforcement would be the bonding between family members that occur while eating a healthy breakfast together.

Advertisement No 3- Milk American Dairy Association (1986). The advertisement shows family members waking up to a beautiful morning and drinking a glass of milk for energy and strength to carry out their daily activities enthusiastically and successfully. The stimuli is milk, paired with rich lactose fuelled nutrient. The reinforcement would be the physical well being of the characters in the advert , who acquires strength for successful completion of daily activities, after consuming the milk.

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