I want to open an online financial course. Please help with writing the followin

Question

I want to open an online financial course. Please help with writing the following questions.

Part I: Mission Statements:

Identify TWO EXAMPLES of mission statements that are well written according to your analysis

Identify TWO EXAMPLES of mission statements that are poorly written according to your analysis

Part II: Vision Statements

Identify TWO EXAMPLES of vision statements that are well written according to your analysis

Identify TWO EXAMPLES of visions statements that are poorly written according to your analysis.

The Mission statements should include:

-What do we do?

-How do we do it?

-Whom do we do it for?

-What value are we bringing?

Explanation / Answer

Part I: Mission Statements:

Identify TWO EXAMPLES of mission statements that are well written according to your analysis

1) United Healthcare (https://www.uhsinc.com/mission-statement/)

Statement of Principles

Service Excellence

Continuous Improvement in Measurable Ways

Employee Development

Ethical and Fair Treatment of All

Teamwork

Compassion

Innovation in Service Delivery

2) Honest Tea https://www.honesttea.com/about-us/our-mission/

Our Mission

Honest Tea seeks to create and promote great-tasting, healthy, organic beverages. We strive to grow our business with the same honesty and integrity we use to craft our recipes, with sustainability and great taste for all.

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Identify TWO EXAMPLES of mission statements that are poorly written according to your analysis

1) Albertson (too generic)

"To create a shopping experience that pleases our customers; a workplace that creates opportunities and a great working environment for our associates; and a business that achieves financial success."

2) McDonald

“McDonald's brand mission is to be our customers' favorite place and way to eat and drink. Our worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to continuously improving our operations and enhancing our customers' experience.”

(it is like a marketing 5 P pitch- again too generic)

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Part II: Vision Statements

Identify TWO EXAMPLES of vision statements that are well written according to your analysis

1) Ikea http://www.ikea.com/ms/en_US/this-is-ikea/company-information/index.html

“To create a better everyday life for the many people”, this is the IKEA vision.

2) San Diego Zoo:

San Diego Zoo: To become a world leader at connecting people to wildlife and conservation.

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Identify TWO EXAMPLES of vision statements that are poorly written according to your analysis

"Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.

2) General Motors (GM) :

"GM’s vision is to be the world leader in transportation products and related services. We will earn our customers’ enthusiasm through continuous improvement driven by the integrity, teamwork, and innovation of GM people."

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