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EET invented his Eye-Over-the-Ball (EOB) golf putting device, he knew during the

ID: 348091 • Letter: E

Question

EET invented his Eye-Over-the-Ball (EOB) golf putting device, he knew during the introductory stage buy his product. A sales would rise quickly, profits would jump; and even laggards woul attracted to his product. 13) sales would level off, profits would decline, and mature golfers would be G) sales would slow down, profits would peak, and early adopters of golf equipment would be his major customers. D sales would be low and profits nonexistent, but he would attract golf equipment innovators. E) sales would be low, profits would be high, and all potential golfers would jump at the opportunity to buy his product. 12. Yamaha Corp, has developed a new device that reduces the volume of trumpets by more than 30 ecibels to the level of a whisper. The device also has a microphone to pick up the sound, feed it to an amplifier, and then to headphones that allow the musician to hear the music at a normal volume. If they would be most effective? are going to design an advertisement for this new product, what type of advertising objective A) to remind B) to compete C) to inform D) to persuade E) to reach 13. When microwave ovens were in the introduction stage of the product life cycle, some consumers were willing to pay exorbitant prices for the innovative ovens. Taking advantage of ire, marketers set the price for microwave ovens at the highest initial price that customers with a very strong desire for the product were willing to pay. Nowadays, microwave ovens are common products with more affordable prices. Taken together, marketers of mi ovens have used a A) skimming B) penetration crowave C) premium D) leader E) bundle 14. People who buy iPhone or Blackberry smartphones are in fact buying more than a device. Th are actually buying on-the-go connectivity to people and resources. This "on-the-go connectivity people and resources" belongs to which product level? A) core customer value B) actual product C) quality Level D) warranty E) associated service

Explanation / Answer

11 D Sales would be low and profits nonexistent, but he would attract golf equipment innovators.
At the introduction phase people will not be aware about the product. Dr Putt has to invest in promotions, advertising to inform the people about the product. Since sale is low then profitability will be low.

12 C to inform
The objective will be to inform to the public at large about the new innovation in their advertising.

13 A Skimming
At initial phase of the time the price is kept high to attract the first movers. Later the price is reduced to capture the society at large. Apple adopts same strategy.

14 Associated services
There are many associated service with the phones like listening musing, watching TV music, maps and lot many stuffs. Hence option E is correct.

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