Internet Media Search Engine Marketing consists of Search Engine Optimization (S

ID: 348105 • Letter: I

Question

Internet Media

Search Engine Marketing consists of Search Engine Optimization (SEO) and Pay-Per-Click (PPC)

advertising. Describe SEO and PPC. What are the pros and cons of each one? Under what circumstances

would you choose one over the other, or use them in combination?

200 WORDS PLEASE CITE SOURCES

NO COPYING FROM OTHER CHEGG ANWERS, SOLUTIONS OR OTHER SOURCE NO COPYING FROM WIKIPEDIA. NO SCREEN SHOTS OR IMAGES OF RESPONSE. PLEASE TYPE YOUR ANSWER OR UPLOAD DOCUMENT

IF REQUIREMENTS MENTIONED ABOVE ARE NOT MET I WILL GIVE A NEGATIVE RATING

Explanation / Answer

Search engine optimization

Pay per click

Definition

Information collected from SEO is available to all

Information from PPC is not free, it is chargeable

Pros

Wide availability , can access wider range of information, branding can be done easily

Quality is much better, used for good positioning , trustworthy source of information

Cons

Not good quality, not very reliable

Everyone cannot access, data processed is not diverse.

Applicability

Used when budget is low like in case of schools and colleges products, or some start up

Used when some confidential information is needed to build a business model