8:50 PM forbes.com 23% For bes How Amazon\'s Brand And Customer Experience Becam

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8:50 PM forbes.com 23% For bes How Amazon's Brand And Customer Experience Became Synonymous Scott Davis, CONTRIBUTOR I transform brands,businesses, marketing& the people who power them FULL BIO Opinions expressed by Forbes Contrbutors are their own BURBERRY Credit: Amazon.com, Inc In talking with one of my colleagues last week, it was quite clear that he has a personal relationship with Alexa, the voice service that powers Amazon's Echo. He talks to Alexa about the weather, flight delays, movie reviews, restaurant reservations, his son's school projects and even what temperature he wants the room to be. My colleague readily admits the more he interacts with Alexa, the more she compels him to buy on Amazon, everything from music, movies, games, electronics and deals of the day to everyday household items. Alexa, in concert with Prime, has become more indispensable to his life than the once irreplaceable Siri ever was. Through Alexa, Amazon is creating an on-demand personalized, signature experience that we

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Amazon is a global brand in e-commerce sector. It was not a one day effort through which it got this position as a leader. Its continuous improvement for becoming a customer oriented company is the core element for its success. It is quite successful in delivering its brand promise in terms of personalized service experience. It has utilized the technological innovation in such a way that it achieves best level of customer service experience.  

Amazon was learned a lot from its failure of some brands. It has initiated a continuous improvement in its offerings as well as customer conscious internal environment of the business. It has reviewed the feedback obtained from its value chain members and worked hard to resolve any fault in the business system. Amazon always launches something which attracts more attention like Amazon Go, a very specialized customer service experience which depicts its dependency on technological advancement.

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