What’s Hot In Marketing HOT marketing product/ad/service/initiative that the stu

Question

What’s Hot In Marketing HOT marketing product/ad/service/initiative that the student has found in the marketplace or in the media.

It can be anything that demonstrates exceptionally effective marketing principles. It should be something that you think is exciting or cool, and I’d like to know why you think it’s exciting. Required content of Paper Overview of content: Show us a picture if possible.

If a visual is not available, describe the product/ad/service/initiative that you thought was “hot”. Identify the Marketing principle or theme. Explain the Marketing principle, strategy or theme being used to us.

Explanation / Answer

One of the hot products in the market is Fitness Bands. It has gained a lot of attention in the market, people are trying to know as much as possible about the fitness band and the demand is getting higher with each quarter. There is no doubt in the fact that manufactures of fitness bands have displayed some excellent marketing techniques to ensure that the positioning of the product in the minds of the customer is exactly the way they want it to be. The target market is chosen appropriately and then the sentiments of the people for the urgent and dire need to stay fit is targeted to ensure that people realize the importance of such a product in their routine life and would make an effort to try it to validate its usability and effectiveness.

I feel that fitness band is an exciting product as it is really useful, people specially youth of the nation is inclined towards using this product, it is handy and affordable and is multipurpose which makes sure that demand would always be high once more and more target audience realizes the importance of fitness bands in the long run.  

Marketing principle is very simple which says that the target should be upon the suability and emotional appeal of the audience, the message that the product is useful in the long run should be loud and clear, no flashy advertisement is required, the product is genuine and will sell in the market if positioned accurately in the minds of the people. The target is on displaying the benefits of fitness bands in the long run.

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