Could someone please help me with a reply to my classmate response. Here is the

Question

Could someone please help me with a reply to my classmate response.

Here is the topic of the discussion: The “5 P’s of Strategy” capture the complexity of defining Strategic Management. Select ONE of the “5 P’s” – (1) explain why you selected that particular concept, i.e., why do you believe it is important to the overall strategic management process and (2) explain whether that particular concepts requires more of a perspective of art or science from the strategic leaders point of view.

Here is my post to thetopic discussion:

The 5 P's of procedure are - Plan, Ploy, Pattern, Position, Perspective

As a Plan, procedure should be produced ahead of time and with reason.

As a Ploy, procedure is a methods for defeating the opposition.

With procedure as a Pattern, we figure out how to welcome that what was effective in the past can prompt accomplishment later on.

With Position, procedure is about how the association identifies with its aggressive condition, and what it can do to make its items one of a kind in the commercial center.

Point of view underlines the considerable impact that hierarchical culture and aggregate reasoning can have on vital basic leadership inside an organization.

The P that is essential to general key administration process is "Position".

"Position" is an essential method to characterize a technique. In alternate words, it relies upon how you choose to position yourself in the commercial center. Along these lines, methodology causes you investigate the best-fit between your association and your condition, and it encourages you to build up a reasonable upper hand in the market.

This is critical in light of the fact that, without knowing your situation in showcase, you can't begin chipping away at your shortcoming and begin enhancing them, improving you qualities, investigating your chances and remain careful about the potential dangers. (Mintzberg, H. , 1987)Henceforth, position as a system is vital in general key administration process.

Here is our conversation:

My classmate: What Mintzberg is saying is that a firm can see itself solely as its position in the market place. This is true in highly competitive markets. For example, Delta Airline positions itself as the largest in the US and a global competitor whereas Ryan Air positions its a the low cost provider on air travel in Europe. These respective positions simplify the world for both firms because it limits the amount of stuff they need to worry about.

My reply: I actually agree partially, but when we talk about position in strategy, we should understand what the organization thinks about its position in the market. Position here is not a relative term, rather it is the place that the organization has made for itself. For example if we look at Apple we will see that the position apple has in the industry is something everyone wants to achieve. Apple also formulate its strategy based on the position it holds in the market because Apple is aware that a minor mistake will make them lose the position it has reached. Hence, rather than considering it as something relative, position can be considered as the place where an organization understands and evaluates and distinguishes it from the total industry.

My classmate response: Remember that Mintzberg's 5 P's are simply different definitions of strategy. He doesn't argue that strategic managers choose one over the other but that students of strategy, like you and me, can use any one of the P's to understand what a firm is doing strategically. Using Apple as an example, I would suggest that Pattern fits their behavior well. Apple is driven by product innovation, be it Apple Music, iPhone X or iMacs. We can see a pattern repeated where Apple develops new products, marketing buzz is created, the product is launched in scarcity and demand is generated. That is a consistent pattern and while it's long term viability can be disputed, it worked in the past and they will continue this pattern until it losses utility. I hope this makes sense, if not continue the conversation.

I need a reply to this last response.

Explanation / Answer

You are right about Mintzberg's 5P's of strategy. He stated that there are five ways in which term strategy can be used. Talking about Apple, i would say that they lay equal emphasis to all 5P's.

1. Plan: Apple puts a considerable effort in planning to introduce innovative products in the market. They have shortened their Go to Market time due to the virtue of effective planning which has been a part of their strategy.

2. Ploy: Apple mainly their phone business, is operating in an extremely competitive environment. In order to stay ahead of its competitors and enjoy the market leader status quo, they are using specific ploys to disrupt the competitors who want to enjoy competiton advantage over it. In phone market, apple has always been pioneer in technology and have always deployed ploys such as acquiring companies, technologies etc. which can help its competitors to gain competition advantage.

3. Pattern: Apple is well aware of the fact that its products are a hit because of the cutting edge innovative technologies. Hence, they always follow a pattern of creating a hype of their products in the marketing by keeping demand a bit lesser than the supply in the initial cycle. This in turn helps them to reap maximum profit by always maintaining premium pricing.

4. Position: Apple has always positioned itself as a market leader an have only concentrated on the price insensitive consumers. They have always maintaind a status quo of being the number 1 in the technological innovations related to every product they launch. They haven't diluted their position by targeting consumers who are more price sensitive than technological innovations.

5. Perspective: Apple's strategy also lays a huge emphasis on perspective. They have always tried to bring new ideas to market and have shaped their organization which is very much aligned to this.

All in all, it can be said that all five dimensions are eqully important to formulate a strategy that is well aligned to the organization's vision and mission.

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