What steps should be taken to revise and implement an improved organizational st

Question

What steps should be taken to revise and implement an improved organizational structure and quality managment system?

Case Study below:

CASES Masterson Ad Agency2 Masterson Ad Agency (MAA) had been in business for including the quality manager, and the union president. System upgrades were made on a routine basis. How- ever, this valued customer, Megaproducts Inc., had about 10 years. It had a strong regional reputation, missed a scheduled launch date for a new, potentially and counted divisions of five Fortune 500 firms important mega-product because of miscommunications among its clients. Michael Newberg, co-founder and with MAA's project team and faulty ad copy, which had president, had built the firm on a foundation of client to be revised after being sent to the printer. These pro- focus response , adherence to a quality system, and rapid blems could have been prevented if MAA's protocols had been followed and required quality checks had been One of their largest customers, a Fortune 500 con prmed. sumer products company, required compliance to jointly developed protocols and a mature quality management system, but not to registration under ISO. A documen- ted system was in place, and Newberg chaired an active steering committee. Members were department heads, Time was a factor because noncompliant product had been reaching the customer despite MAA's assur- ances that protocols were being followed. Much of the documentation had been written by the quality man ager and edited by the president. Review by managers

Explanation / Answer

From the given case it can be identified that the organization MAA is a leading ad agency with good reputation in the market and among the clients. Due to a sudden change in its organizational structure, protocol, quality management etc some kind of ambiguity came into existence which resulted in the delay of the completion of the order. This could put the organization into a critical situation. Once the orders are not delivered on time it can impact the consistency of the organization. Some of the steps that can be taken in order to avoid such critical situations are mentioned below.

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