Chapter 6: Attitude and Attitude Change. 1. Define attitude 2. How attitude form

Question

Chapter 6:  Attitude and Attitude Change.

1. Define attitude

2. How attitude forms? Explain and give an example of how each of information, experience, personality, and situation affect buyer attitude.

3. Explain the tri-component attitude model. Do not just name the components. Give a full explanation of how they relate to each other and how they affect buying decision.

4. Attitude change: present three methods, with examples, by which a marketer can change buyer attitude. In each method explain what the method tries to achieve, and in what circumstance it meant to be used.

5. Multi-Attribute Attitude Models: There are five such models, from the attitude toward the object model to attitude toward the ad model. Describe and explain each with examples.

Explanation / Answer

Ans 1 :

Attitude is the personal entity of an organism mental or emotional which is acquired by him through the society or experiences. It is the predisposed mind state of a person regarding some value or a person which can be expressed through response or behavior.

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