Imagine you are the marketing director for a company that makes fruit snacks for

Question

Imagine you are the marketing director for a company that makes fruit snacks for kids. The snacks aren’t so much fruit as they are sugar, water, and artificial dyes; but kids love them and they are individually wrapped for ease of use by busy parents. Your company needs to increase sales by 50% in the next quarter and your boss has put this burden on you. Write copy for a print ad to run in “Mom’s World” magazine that uses an emotional appeal to get busy moms to buy your product and give it to their children.

Explanation / Answer

Below is the print ad in "Mom's World" magazine:

Introducing

"Fruit Snacks" for your kids

Yummy, colorful, watery and sweet snacks which are best for your kids' nutritional needs

Give these snacks to your kids and see them happy, energised and refreshed

These come with individual wrappings and are easy to unwrap

They cover nutritional needs of your kids when you are not around to provide them other nutritional products

Try them now and see the effect

Hurry!! We are sure that your kids will love them!

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