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tials Strategic t. chegg.com/homework-help/Essentials-of Strategic-Management-5th-edition-chapter-10-problem-1ALE-solution-9781259546983 Chegg Study home / study / business /business statistics/ business statistics solutions manuals/essentials of strategic management / 5th edition Essentials of Strategic Management (5th Edition) TEXTBOOK SOLUTIONS EXPERT Q&A; Search Chapter 10. Problem!ALE (l Bookmark) Show all steps: (A DX Problem The heart of Zara's strategy in the apparel industry is to outcompete rivals by putting fashionable clothes in stores quickly and maximizing the frequency of customer visits. Concepts & Connections 10.1 discusses the capabilities that the company has developed in the execution of ts strategy. How do its capabilties lead to a quick production process and new apparel introductions? How do these capabilities encourage customers to visit its stores every few weeks? Does the execution o he companys site selection capability also contribute to its competitive advantage? Explain. My Step-by-step solution There is no solution to this problem yet Get help from a Chegg subject expert iew a ASK AN EXPERT Cho right enovOExplanation / Answer
This strategy of Zara stores definitely increases the overall visiting done by the customers, company has successfully developed structure that directly focuses on developing better Strategies for customer involvement. By increasing the number of events in customer engagement as well as weekly updating fashionable stop definitely enables Zara to create more intuitive environment in the stores with which customer is highly involved.
Does increase involvement of the customer also creates mouth to mouth publicity for Zara which increases its overall publicity in terms of doing business and for competing with other stores. Definitely changing the stock quickly helps a fashion brand to stay up to date and to create more effective strategy for capturing the market segment and improving the overall customer visit.
As fashion industry is directly based on ever-changing stock, by increasing the changing stock and implementing this change in the store, zara is definitely increasing competitive advantage add a better margin to the overall sales generated by the stores and to attract the customers.
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