Hello, this for my Marketing Managerial class. Please help :) Thank you so much!
ID: 349371 • Letter: H
Question
Hello, this for my Marketing Managerial class.
Please help :) Thank you so much!
Where do I get the Fortune 500 company??
Conduct an informal communications audit of a fortune 500 company. Research and locate as many forms of communications as you can find. (Answer the 5 questions below, Approximately 5 pages, APA, due end of week 6)
Discussion Questions:
1) What do you notice? How consistent are the different communications?
2) What have been the key success factors ?
(Describe at least 3 factors)
3) Where are they vulnerable?
(Describe at least 3 vulnerabilities)
4) What should it watch out for?
(Describe at least 3 areas for concern)
5) What recommendations would you make to senior marketing executives going forward with their IMC strategy? (Describe at least 4 recommendations)
Tip- the bigger the company the easier to find info, and remember all the social media sites.
Explanation / Answer
Company- Multi brand outlet chain MNC- Ross Stores
a) Digital Marketing:
E-mail marketing campaigns, Mobility- The mobile App, blogs/ affiliate marketing on social media platforms like Facebook, Twitter, LinkedIn and YouTube.
b) Advertising:
Out-of-Home Media advertising. Advertising to the youth segment for Casual & Formal wear
c) Events:
Wardrobe Exchange: A charity promotion under which customers donate their old garments and accessories and earn discounts on new purchases
Do your Denim: Event is geared towards bringing out the creativity of the customers to design their own denim jeans.
d) Celebrity Engagements
e) Direct Marketing:
Sales executives are appointed for each brands available at Store who talk to customers informing them about variety of products available, ongoing promotional schemes and helping them out with Trials
f) In Store Branding:
Visual Merchandising, Display contest boards in the mall, Danglers about the contest
Coherence in communication:
2. key success factors :
3. Vulnerable factors:
4. What should it watch out for:
5. Recommendations:
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