Using Apple Inc, perform another step in the strategic analysis by using the fol

Question

Using Apple Inc, perform another step in the strategic analysis by using the following strategy formulation analytic tools:

Learning Activity #1 1. Develop and discuss the purpose of a Boston Consulting Group (BCG) Matrix

Learning Activity #2 1. Develop and discuss the purpose of a Qualitative Strategic Planning Matrix (QSPM) As always, title and label your matrices, and discuss with rationale supporting for your explanation and be sure to reference your statement using proper APA formatting. Please do not attach any matrix as a file.

References:

http://www.netmba.com/strategy/matrix/bcg/

http://mba-tutorials.com/strategy/230-quantitative-strategic-planning-matrix-qspm.html

Explanation / Answer

In the context of the given question,

Activity#1 1. A BCG Matrix, also called a Growth/Share Matrix, is a graphical tool to calculate the progress of Market Growth Rate vs. Relative Market Share.

If we analyse this tool carefully, the Stars(Both High) and Cash Cows(low growth but high market share) are the most productive life states for any organization. In the context of Apple Inc, it is important for Apple to see innovative ways of bringing new products, redesign existing products and target niche market segments. This will keep the company sustain these positions across the BCG Matrix.

Activity#1 2. In the Qualitative Strategic Planning Matrix(QSPM), this a tabular consolidation of various strategic initiatives, weighed numerically across different parameters like Attractiveness Score(AS), and also how feasible and operationally effective is this initiative.

Again, Apple Inc. strategists must tabulate all their strategic ideas and calculate their weights across different parameters to study their market effectiveness, customer acceptance and predict the demand-supply conditions across a quarter/half yearly timeline.

References:

David, M. E., David, F. R., & David, F. R. (2009). The Quantitative Strategic Planning Matrix (QSPM) applied to a retail computer store. The Coastal Business Journal, 8(1), 42-52.

Robinson, S. J. Q., Hichens, R. E., & Wade, D. P. (1978). The directional policy matrix—tool for strategic planning. Long Range Planning, 2(3), 8-15.

Hambrick, D. C., MacMillan, I. C., & Day, D. L. (1982). Strategic Attributes and Performance in the BCG Matrix—A PIMS-Based Analysis of Industrial Product Businesses1. Academy of Management Journal, 25(3), 510-531.

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