Imagine you spend an afternoon watching television and notice that all of the co

Question

Imagine you spend an afternoon watching television and notice that all of the commercials have one common theme: an attractive athlete or actor endorsing a product. Why do advertisers hire attractive people to endorse their products?

Attractive people have more experience persuading people in their daily lives.

Attractive people are less susceptible to others’ attempts to persuade them.

Attractive people are seen as less credible than unattractive people.

Attractive people can increase the persuasiveness of a message through the peripheral route because we are more likely to like and trust them.

Explanation / Answer

The advertisers hires attractive people to endorse their products because attractive people can increase the persuasiveness of message through the peripheral route because we a more likely and trust them.

The audiences pay attention to the peripheral cues than the content or the message. Hence the advertisers hire attractive people.

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